Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. In short, a brand is the sum of all different impressions of each customer about a company. That’s how Branding works. Why is branding important ?Branding is a complex art that consciously shapes the brand. Through imagination, expertise and strategy, a brand can develop an identity that sets itself apart from the competition and creates a link with its audience. Even the best companies will seem bland without a good branding. Marketing efforts are only there to influence them on how to feel about their product. If you come to think of it, you can define each major brand through one word. Branding creating a specific name, logo, and an image of a particular product, service or company. This is done to attract customers. It is usually done through advertising with a consistent theme. Here are four steps to building a successful brand. Define how you… Read More
Continue Reading